How the Dellatorè Marketing Strategy Gets Your Home Sold
By Scott Dellatorè & Angela Lutzi Dellatorè
When it comes to selling your home, we know it’s more than just a transaction — it’s one of life’s biggest decisions. That’s why at The Dellatorè Real Estate Company, our mission is simple: combine world-class marketing with hands-on service and genuine care.
Our clients often tell us they chose us because we don’t just put a sign in the yard — we put our hearts, creativity, and full expertise behind every home we represent. Here’s how we make sure your property gets the attention it deserves and sells for top value.
Where Buyers Come From — And How We Reach Them
Did you know that more than 51% of today’s buyers find their home online? That’s why a powerful digital presence is at the center of our strategy. But we also know that open houses, referrals, and community connections still matter — and we make sure your property shines across every channel buyers are looking.
Maximum Online Exposure
When you list with us, your home isn’t just on the MLS — it’s everywhere buyers are searching, including:
-
Zillow
- MLS (Multiple List Service)
-
Realtor.com
-
Trulia
-
Homes.com
-
Estately
-
Yahoo! Real Estate
-
ListHub (which syndicates to dozens of additional sites)
-
MSN Real Estate
…and many more. That means your home has a global stage, reaching the right buyers whether they’re across town or across the world.
Social Media That Creates Buzz
We love using social media to create excitement around your home. Platforms like Instagram, Facebook, and TikTok allow us to create eye-catching, shareable content that gets attention fast.
And with targeted ad campaigns, we make sure your property isn’t just seen by anyone — it’s seen by the right buyers.
👉 Connect with us on Facebook and Instagram to see how we showcase our listings!
Local Experts With Global Reach
Because we live right here in Bonita Springs, we know what appeals to local buyers — and we know how to highlight the lifestyle they’re looking for. At the same time, we market your home to national and international buyers, giving you exposure that outperforms traditional strategies.
Cinematic Storytelling That Stops Buyers in Their Tracks
Every home has a story. With professional videography, aerial drone footage, and cinematic production, we bring that story to life in a way buyers will never forget.
This is so much more than a “virtual tour” — it’s a lifestyle experience that inspires buyers to picture themselves in your home.
Tailored Creativity for Your Home
No two homes are alike, which is why we never rely on cookie-cutter marketing. We take the time to curate a custom plan for your property — one that highlights its unique features and positions it as a stand-out opportunity.
Smart, Targeted Email Campaigns
Email is still one of the most powerful ways to reach buyers. We design polished campaigns that land right in the inboxes of motivated buyers, agents, and our extensive network — keeping your property front and center.
Stunning Custom Property Websites
First impressions are everything. That’s why we create a dedicated property website for each listing, with professional photography, cinematic video, and detailed highlights that captivate buyers from the moment they click.
✨ Example: 27214 Jolly Roger Lane, Bonita Springs, FL (Pending)
Print & PR That Elevates Your Home
In the luxury market, presentation matters. That’s why we blend modern digital strategies with the timeless impact of print advertising and direct mail. Your property will also benefit from our strategic PR outreach, placing it in lifestyle and luxury publications that attract serious attention.
Why Sellers Choose Dellatorè
Our goal is simple: to transform your home from “just another listing” into a market-leading success story.
But beyond the marketing, what truly sets us apart is the way we work with our clients:
-
We listen.
-
We guide.
-
We protect your value through expert negotiation.
-
And we care deeply about making your selling journey as smooth and rewarding as possible.
That’s why so many sellers in Bonita Springs and throughout Southwest Florida trust us with their most important asset.
What Our Clients Say
At Dellatorè, results matter — but so do relationships. Whether buying or selling, our clients consistently highlight the trust, care, and expertise we bring to every transaction. Here’s a glimpse of what they’re saying:
“Scott and Angela made selling our home effortless. Their marketing strategy truly set our property apart — we had multiple offers in days!” – J.S., Bonita Springs
“We found our dream home thanks to the Dellatorè team. Their local knowledge and personal attention made all the difference.” – M.T., Southwest Florida
“Professional, polished, and always available — we couldn’t have asked for better guidance through the entire process.” – L.R., Bonita Springs
👉 Read More 5-Star Google Reviews Here!
Ready to Sell? Let’s Talk.
If you’re thinking about selling, let’s have a conversation. We’ll share how our strategy can showcase your home beautifully, reach the right buyers, and get you the results you deserve.
📞 Call us today to get started. 239-675-9464
Scott Dellatorè & Angela Lutzi Dellatorè
Luxury Marketing. Local Expertise. Proven Results.
